Clearer TV: on TRAI’s order on broadcasting, cable services

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Clearer TV: on TRAI’s order on broadcasting, cable services

New TRAI order provides for greater choice and transparency on pricing of channels
The tariff order on broadcasting(प्रसारण ) and cable services(केबल सेवाएं) issued by the Telecom Regulatory Authority(नियामक प्राधिकरण) of India is set to become effective(प्रभावी/प्रभावशाली) on February 1, giving the consumer the option to pay only for those channels she wants to watch. Under the scheme, there is also a maximum price for pay channels declared(घोषणा की) by the broadcaster, which is reported to TRAI, bringing(लाना) about greater(अधिक से अधिक) transparency(पारदर्शिता ). Each channel will be available on an a la carte basis(आधार।). The effect is that the consumer’s subscription cost on a base package of 100 standard definition television channels is fixed in the form of a network capacity(क्षमता ) fee. And even within this group, there is freedom to choose channels, with a provision (प्रावधान) for appropriate(उपयुक्त ) revision(संशोधन/पुनरीक्षण) for any pay channels. This is a welcome departure(प्रस्थान) from a regime(शासन ) where combinations(संयोजन/मिश्रण) of free and pay channels were decided by distributors(वितरकों) and broadcasters as bouquets(गुल-दस्ता) that did not reflect(प्रतिबिंबित) actualवास्तविक demand(मांग) for individual(व्यक्तिगत ) channels. Efforts(प्रयास) to introduce(परिचय कराने) a la carte choice were thwarted(नकाम बनाना) by pricing individual channels almost as high as the bouquets they were part of. Bouquets are enabled(सक्षम) in the new scheme, but with the stipulation(शर्त/नियम) that at least 85% of the total price of all channels that form part of a bouquet be charged, removing the incentive(प्रोत्साहन/प्रलोभन) to distort prices(विकृत मूल्य।). Distributors including(सहित ) cable and DTH platforms, and advertisers, should welcome the order, which strengthens(मज़बूत बनाना/पुष्ट करना) price discovery(खोज ) and eliminates(हटाना/समाप्त करता है) inflated(बढ़े हुए ) claims(दावों/मांग) of the subscriber base.

Television in the conventional(पारंपरिक/रूढ़ ) sense(अर्थ) has changed in the era of the Internet, with the emergence(उभार/बाहर निकलना) of new distribution possibilities(संभावनाएं). Many broadcasters, including popular news channels, provide(दान करें) their content(संतुष्ट/आनंदित) free on platforms such as YouTube and through mobile phone applications, reaching global(वैश्विक/दुनिया भर का) audiences(दर्शकों). Global Over the Top (OTT) providers such as Netflix and Amazon Prime have opened a new front and are competing for viewers who get advertisement-free programming streamed(अधिकता/लहराना) on subscription. TRAI has made clear that since broadcast licensing does not apply to such new technology platforms, these do not come under price regulation. In the fast-changing competitive(प्रतिस्पर्धी/प्रतियोगी) landscape of home entertainment, conventional TV must now compete on the strength of transparent pricing and better programming for subscription revenue(आय) growth and viewer time that attracts(आकर्षित ) advertising(विज्ञापन ). Industry data show that there are about 197 million homes in India with a TV set, and 100 million more homes without one represent(दरसाना/प्रतिनिधित्व ) scope( गुंजाइश) for growth(विकास ). This can be achieved(हासिल) through regulatory schemes that empower broadcasters and subscribers alike. TRAI has done well to put up a calculator on its website to help consumers calculate bills under the new regime before signing up for a package with the operator. The broadcast industry must welcome a new era that promises to remove(हटाना/ दूर करें) distribution bottlenecks(अड़चनों/बाधाओं ) and empower consumers with choice.

 

 

Important Vocabulary

 

1. Transparency(पारदर्शिता )
Synonyms: clarity, clearness, pellucidity, pellucidness, translucence
Antonyms: opacity, opaqueness

2. Bringing(लाना)
Synonyms: bear, carry, deliver, import, lead
Antonyms: avoid, disenchant, dodge, fail, hold

3. Stipulation(शर्त/नियम)
Synonyms: arrangement, clause, obligation, precondition, provision
Antonyms: disagreement, implication, request, wish

4. Efforts(प्रयास)
Synonyms: achievement, attempt, battle, creation, endeavor
Antonyms: destruction, idleness, incompetence, laziness, ruin

5. Thwarted(नकाम बनाना
Synonyms: circumvent, counter, curb, defeat, foil
Antonyms: abet, aid, allow, assist, encourage

6. Inflated(बढ़े हुए )
Synonyms: bloated, magnified, overblown, swollen, aggrandized
Antonyms: shrunken, abbreviated, abridged, compressed, contracted

7. Eliminates(हटाना/समाप्त करता है)
Synonyms: cancel, defeat, dispose of, disqualify, eradicate
Antonyms: add, aid, allow, create, establish

8. Strengthens(मज़बूत बनाना/पुष्ट करना)
Synonyms: bolster, build up, enhance, enlarge, establish
Antonyms: abridge, condense, curtail, decrease, destroy

9. Incentive(प्रोत्साहन/प्रलोभन)
Synonyms: encouragement, enticement, impetus, motivation, reason, stimulus
Antonyms: discouragement, hindrance, deterrent, dislike, prevention

10. Revision(संशोधन/पुनरीक्षण)
Synonyms: alteration, amendment, improvement, modification, reconsideration
Antonyms: worsening

11. Conventional(पारंपरिक/रूढ़ )
Synonyms: current, ordinary, regular, traditional, typical
Antonyms: abnormal, different, extraordinary, irregular, rare

12. Possibilities(संभावनाएं).
Synonyms: capabilities, potentiality, promise, prospects, talent
Antonyms: impossible

13. Attracts(आकर्षित )
Synonyms: appeal to, bring, captivate, draw, engage
Antonyms: bore, disenchant, disgust, disinterest, give up

14.Represent(दरसाना/प्रतिनिधित्व )
Synonyms: mean, perform, produce, serve, serve as, show
Antonyms: refuse, be original, differ, imbalance, oppose

15.Scope( गुंजाइश)
Synonyms: breadth, capacity, extension, opportunity, outlook
Antonyms: extreme, imprisonment, incarceration, limitation, restraint

16. Bottlenecks(अड़चनों/बाधाओं )
Synonyms: barrier, blockage, congestion, hindrance, impediment
Antonyms: aid, assistance, help, opening

17. Achieved(हासिल)
Synonyms: accomplish, attain, bring about, carry out, complete
Antonyms: abandon, begin, commence, depart, destroy

18. Competitive(प्रतिस्पर्धी/प्रतियोगी)
Synonyms: aggressive, ambitious, competing, cutthroat, vying
Antonyms: noncompetitive, unambitious

19. Content(संतुष्ट/आनंदित
Synonyms: comfortable, contented, fulfilled, satisfied, willing
Antonyms: discontented, unhappy, unsatisfied, upset, depressed

20. Streamed(अधिकता/लहराना)
Synonyms: current, flood, flow, rush, spate

 

 

 

Credit To The Hindu News Paper

New TRAI order provides for greater choice and transparency on pricing of channels
The tariff order on broadcasting and cable services issued by the Telecom Regulatory Authority of India is set to become effective on February 1, giving the consumer the option to pay only for those channels she wants to watch. Under the scheme, there is also a maximum price for pay channels declared by the broadcaster, which is reported to TRAI, bringing about greater transparency. Each channel will be available on an a la carte basis. The effect is that the consumer’s subscription cost on a base package of 100 standard definition television channels is fixed in the form of a network capacity fee. And even within this group, there is freedom to choose channels, with a provision for appropriate revision for any pay channels. This is a welcome departure from a regime where combinations of free and pay channels were decided by distributors and broadcasters as bouquets that did not reflect actual demand for individual channels. Efforts to introduce a la carte choice were thwarted by pricing individual channels almost as high as the bouquets they were part of. Bouquets are enabled in the new scheme, but with the stipulation that at least 85% of the total price of all channels that form part of a bouquet be charged, removing the incentive to distort prices. Distributors including cable and DTH platforms, and advertisers, should welcome the order, which strengthens price discovery and eliminates inflated claims of the subscriber base.

Television in the conventional sense has changed in the era of the Internet, with the emergence of new distribution possibilities. Many broadcasters, including popular news channels, provide their content free on platforms such as YouTube and through mobile phone applications, reaching global audiences. Global Over the Top (OTT) providers such as Netflix and Amazon Prime have opened a new front and are competing for viewers who get advertisement-free programming streamed on subscription. TRAI has made clear that since broadcast licensing does not apply to such new technology platforms, these do not come under price regulation. In the fast-changing competitive landscape of home entertainment, conventional TV must now compete on the strength of transparent pricing and better programming for subscription revenue growth and viewer time that attracts advertising. Industry data show that there are about 197 million homes in India with a TV set, and 100 million more homes without one represent scope for growth. This can be achieved through regulatory schemes that empower broadcasters and subscribers alike. TRAI has done well to put up a calculator on its website to help consumers calculate bills under the new regime before signing up for a package with the operator. The broadcast industry must welcome a new era that promises to remove distribution bottlenecks and empower consumers with choice.

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