Flipkart Signs MoU with Government of Karnataka to Promote Local Arts, Crafts And Handlooms


Flipkart Signs MoU with Government of Karnataka to Promote Local Arts, Crafts And Handlooms


The partnership under the Flipkart Samarth programme will enable local artisans, weavers and craftsmen of Karnataka to showcase their hallmark products to a pan-India customer base, the company said in a release.

Homegrown e-commerce marketplace Flipkart said it has signed an MoU with Karnataka MSME and Mines department to promote the states arts, crafts and handloom sectors by bringing them on to e-commerce and providing market access. 

The partnership under the Flipkart Samarth programme will enable local artisans, weavers and craftsmen of Karnataka to showcase their hallmark products to a pan-India customer base, the company said in a release.

Both the Government of Karnataka and the Flipkart Group will focus on creating avenues to increase business and trade inclusion opportunities for these underserved segments of the society, thereby adding further thrust to Made in India efforts, it said.

The partnership will see renowned Karnataka based brands- Cauvery – Karnataka Handicrafts Development Corporation and Priyadarshini Handlooms, part of Karnataka Handlooms Development Corporation joining the Flipkart Samarth programme.

“The collaboration with Flipkart will be instrumental in driving commercial and social development in the state.

This partnership will help in taking the local handicrafts and handlooms businesses of Karnataka to a national consumer base,” Principal Secretary, Department of MSME and Mines, Maheshwar Rao said.

Sources – Business Standards 

Print Friendly, PDF & Email